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June 02, 2014

When The Movie(Maker)s Get It Right: How Colin Trevorrow Turned a Huge Plot Leak For Jurassic World Into a Major Branding Coup For Universal

June 02, 2014/ Greg Kanaan
When The Movie(Maker)s Get It Right: How Colin Trevorrow Turned a Huge Plot Leak For Jurassic World Into a Major Branding Coup For Universal

Something really unusual happened last week. Someone on the crew of next summer’s Jurassic Park sequel, Jurassic World (yes, they’re making another one), leaked a major plot spoiler to movie news site Joblo.com.

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June 02, 2014/ Greg Kanaan/
Branding, Business, Contracts, Movies, Protecting The Brand, When The Movies Get It Right
Branding, Colin Trevorrow, Contracts, JJ Abrams, Jurassic Park, Jurassic World, Movies, Protecting The Brand, Star Trek, Star Trek Into Darkness, Universal, When The Movies Get It Right
 

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People are often scared by negotiations but it doesn't have to be scary. When you get right down to it, it's just people having a conversation about what each one wants and trying to find a way to get there so they both end up happy. Negotiations are
Contracts aren't just an important part of running a business - they are a foundational piece of the puzzle, without which you set yourself up for disaster. While handshake and verbal agreements are legally binding, they don't hold a candle to a good
The point of a written contract isn't just to seek clarity on problems you know about, but also the problems that could arise that may not be front of mind, or even problems that have never come up. Having something in writing limits the likelihood t
Fair use is widely misunderstood, and one of the most common ways I see it misused is by assuming it's tied to financial gain. While that is an important part of the equation, it's not the only one. Make sure you consult with an attorney before you u
 
 

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